It looks fully lasered to me, while most of the keychains like this you see around are made from birch plywood sometimes even multiple layers of birch plywood, the fact you can see the grain underneath continuing in the lasered areas, make me 99% sure it is solid wood and not ply. The Grain / color looks like black cherry.
I love my omtech laser and I do make things like this yes,The image shared is just an example of ply, not solid wood, but I can make a solid wood one, just need to plane down some cherry. And abosolutely, it is easy to provide instruction/guidance on let me know if you would like to chat about it.